000			02009nam a22002297a 4500
003			JGU
005			20240522020011.0
008			240515b |||||||| |||| 00| 0 eng d
020			_a9781788160063 _qpbk.
040			_beng _cJGU
041			_aeng
100			_aHoliday, Ryan, _91661972 _eauthor
245			_aTrust me, I'm lying : _bconfessions of a media manipulator / _cRyan Holiday.
260			_aLondon : _bProfile Books, _c2018.
520			_a"In 2016, fake news became real news - as its consequences became crushingly obvious in a year of political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone irresponsible for all this. Usually, someone like Ryan Holiday. Ryan is a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can. In today's culture... 1) Blogs like Breitbart, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch - online and off. Why is he revealing the secrets of his trade? Because he is tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies and no one is accountable for any of it. After recent events, he's pulling back the curtain because he doesn't want anyone else to get blindsided. Holiday will explain exactly how the media really works. What you choose to do with this information is up to you."--
650			_aMarketing--Blogs. _9822694
650			_aSocial media--Economic aspects. _951205
650			_aPublic relations--Blogs. _91662137
999			_c3091595 _d3091595