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040			_beng _cJGU
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100			_aJacob, Preminda, _91661325 _eauthor
245			_aCelluloid deities : _bthe visual culture of cinema and politics in South India / _cPreminda Jacob.
260			_aNew Delhi : _bOriental Blackswan, _c2010.
520			_a"Towering billboards featuring photorealistic portraits of popular cinema stars and political leaders dominated the cityscape of Chennai, in the south Indian state of Tamil Nadu, throughout the second half of the twentieth century. Studying the manufacture and reception of these billboards―known locally as banners and cutouts―within the context of the entwined histories of the cinema industry and political parties in Tamil Nadu, Preminda Jacob reveals the broader significance of these fragments of visual culture beyond their immediate function as pretty pieces of advertising. Jacob analyzes the juxtaposition of cinematic and political imagery in the extra-cinematic terrain of Chennai's city streets and how this placement was pivotal to the elevation of regional celebrities to cult status. When interpreting these images and discussing their political and cultural resonance within the Tamil Nadu community, Jacob draws upon multiple perspectives to give appropriate context to this fascinating form of visual media"--
650			_aCommercial art--India--Chennai. _91663570
650			_aPainted signs and signboards--India--Chennai. _91663571
999			_c3091340 _d3091340