| 000 | 00813nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | JGU | ||
| 005 | 20240815020021.0 | ||
| 008 | 240415b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9780749465155 _qpbk. |
||
| 040 |
_beng _cJGU |
||
| 041 | _aeng | ||
| 100 |
_aKapferer, Jean-Noel, _91659967 _eauthor |
||
| 245 |
_aThe new strategic brand management : _badvanced insights and strategic thinking / _cJean-Noel Kapferer. |
||
| 250 | _a5th ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2012. |
||
| 520 | _a"Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students."-- | ||
| 650 |
_aBrand name products--Management. _9626102 |
||
| 999 |
_c3090551 _d3090551 |
||