| 000 | 01196nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | JGU | ||
| 005 | 20241002020013.0 | ||
| 008 | 240213b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9789355320407 _qpbk. |
||
| 040 |
_beng _cJGU |
||
| 041 | _aeng | ||
| 100 |
_aGupta, Seema, _91659608 _eauthor |
||
| 245 |
_aDigital marketing / _cSeema Gupta. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aChennai : _bMcGraw Hill, _c2023. |
||
| 520 | _a"Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features."-- | ||
| 650 |
_aSocial media--Marketing. _9759457 |
||
| 650 | _aInternet marketing. | ||
| 650 | _aStrategic planning. | ||
| 999 |
_c3090356 _d3090356 |
||