000			02012cam a2200373 a 4500
001			16254243
005			20170312020003.0
007			Paper bound
008			100527s2011 enka b 001 0 eng
010			_a 2010022448
020			_a9780415586443
035			_a(OCoLC)ocn613424514
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dDLC
042			_apcc
050	0	0	_aHB615 _b.E453 2011
082	0	0	_a658.11 _222 _bRE-E
100			_aRead, Stuart
100			_aSarasvathy, Saras
100			_aOhisson, Anne-Valerle
245	0	0	_aEffectual entrepreneurship
260			_aLondon _bRoutledge _c2011
300			_axii,228p. _bcol. ill. _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMyth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.
650		0	_aEntrepreneurship.
650		0	_aNew business enterprises.
650		0	_aSuccess in business.
700			_aWlitbank, Robert
700			_aDew, Nick
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _010
999			_c30672 _d30672