000 00432nam a22001577a 4500
007 Paper bound
008 100416t xxu||||| |||| 00| 0 eng d
020 _a9780749457013
082 _222
_a658.827
_bPR-B
100 _aPringle, Hamish
_95354
100 _aField, Peter
_95355
245 _aBrand immortality
_bhow brands can live long and prosper
260 _aNew Delhi
_bKogan Page
_c2009
300 _axi,320p.
942 _2ddc
_cBK
999 _c3062
_d3062