000			01557nam a22002177a 4500
003			JGU
005			20241116020009.0
008			240105b |||||||| |||| 00| 0 eng d
020			_a9781904915379 _qpbk.
040			_beng _cJGU
041			_aeng
100			_aOgilvy, David, _91646175 _eauthor
245			_aConfessions of an advertising man / _cDavid Ogilvy.
260			_aHerts : _bSouthbank, _c2013.
520			_a"A new edition of the timeless business classic featured on Mad Men&;as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." &;David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business."--
650			_aAdvertising agencies _9319600
650			_aAdvertising _931306
999			_c3060712 _d3060712