000 00429 a2200157 4500
007 Paper bound
008 130403b xxu||||| |||| 00| 0 eng d
020 _a9788120335837
082 _222
_bUP-T
_a658.8
100 _aUpshaw, Lynn
245 _aTruth
_bnew rules for marketing in a skeptical world
260 _c2008
_bPHI Learning
_aNew Delhi
300 _avii,279p.
942 _2ddc
_cBK
999 _c30604
_d30604