000			01526nam a22002297a 4500
003			JGU
005			20240411020035.0
008			230929b |||||||| |||| 00| 0 eng d
020			_a9789351107958 _qpbk.
040			_cJGU _beng
041			_aeng
100	1		_aFinger, Lutz, _eauthor _91644316
245			_aAsk, measure, learn : _busing social media analytics to understand and influence customer behavior / _cLutz Finger and Soumitra Dutta.
260			_aSebastopol : _bO'Reilly Media, _c2014.
520			_a"You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system and demonstrate specific ways to apply social media analytics to marketing, sales, public relations and customer management, using examples and case studies."--
650			_aData mining
650			_aIndustrial management
700	1		_aDutta, Soumitra, _eauthor _91427087
999			_c3056239 _d3056239