000			02162nam a22002417a 4500
003			JGU
005			20231222020020.0
008			230831b |||||||| |||| 00| 0 eng d
020			_a9788129145970 _qpbk.
040			_beng _cJGU
041			_aeng
100			_aDeka, Kaushik, _91641914 _eauthor
245			_aThe Baba Ramdev phenomenon : _bfrom moksha to market / _cKaushik Deka.
260			_aNew Delhi : _bRupa, _c2017.
520			_a"Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market..it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.’—Assocham–TechSci research reportWhen in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was ‘the most precious gift from God’ but there was no time to pause, reflect or celebrate. People needed to get on with their lives. Little did they realize that the new-born would take this philosophy of detachment to a different level altogether. And if this detachment was induced in their life by poverty and hardship, three decades later their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth—an approximate net sum of 10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru and one of the founders of Patanjali Ayurved Limited and Patanjali Yogpeeth.The Baba Ramdev Phenomenon offers a detailed account of Ramdev’s journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna."--
600			_a Ramdev, Swami, _y1965- _91642368
650			_aPatanjali Ayurved (Firm) _91642369
650			_aConsumer goods -- India _91642370
650			_aSuccess in business -- India _91642371
999			_c3055406 _d3055406