000			01712nam a22002417a 4500
003			JGU
005			20231207020024.0
008			221215b |||||||| |||| 00| 0 eng d
020			_a9781475845020 _qpbk.
040			_beng _cJGU
041			_aeng
245			_aAdvancing higher education : _bnew strategies for fundraising, philanthropy, and engagement / _cedited by Michael J. Worth and Matthew T. Lambert.
260			_aMaryland : _bRowman and Littlefield, _c2019.
520			_a"Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like? The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.” This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world."--
650			_aUniversities and colleges--Planning _9833319
650			_aEducational fund raising _9391895
650			_aEndowments _9286109
700	1		_aWorth, Michael J., _eeditor _9789562
700	1		_aLambert, Matthew T., _eeditor _91637993
999			_c3053309 _d3053309