000			02149nam a22002655i 4500
005			20220722171802.0
008			191126s2020 cau 000 0 eng
020			_a9789354791017 _qpbk.
035			_aJGU
040			_beng
041			_aeng
100	1		_aMcQuail, Denis, _eauthor _938961
245	1	0	_aMcquail's media and mass communication theory / _cDenis McQuail and Mark Deuze.
250			_a7th ed.
260			_aNew Delhi : _bSage, _c2020.
520			_a"An authoritative and comprehensive introduction to the field of mass communication that offers unmatched coverage of research and debates. This edition of the classic text on the theory of mass communication gives the reader a thorough foundational knowledge of the subject. Students of mass communication can use this book not just as a narrative of mass communication theory but as a gateway into the many different fields of the subject. The book extensively covers contemporary research and debates that interest the reader and encourage them to think clearly and critically about the issues addressed by the authors. Each chapter contains information that will help students to explore the background, relevance and current research in the topic being discussed. This book will be ideal for the reader or student who is looking for a basic and time-tested text on mass communication theory. Key Features: Boxed case studies on key research publications, familiarizing students with the critical research texts in the field An increased focus on conceptualizing ‘mass’ media, and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services and mass self-communication Inclusion of a diverse and global range of voices, histories and examples from across the field Further discussion of the ethics of media and mass communication in all chapters"--
650			_aMass media.
650			_aMass media _vAudiences. _91634809
650			_aCommunication.
650			_aInformation theory. _969281
700	1		_aDeuze, Mark, _eauthor _9687088
999			_c2517449 _d2517449