000			01887 a2200265 4500
003			JGU
005			20220805120023.0
008			220805b |||||||| |||| 00| 0 eng d
020			_a9781352007251 _qpbk.
035			_aJGU
040			_beng
041			_aeng
100			_aVidgen, Richard, _9849063 _eauthor
245			_aBusiness analytics : _ba management approach / _cRichard Vidgen, Sam Kirshner and Felix Tan.
260			_aLondon : _bBloomsbury Academic, _c2022.
520			_a"This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills. With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics."--
650			_aManagement, _xStatistical methods. _933749
650			_aBusiness intelligence. _931024
650			_aData mining.
700			_aKirshner, Sam, _eauthor _91635246
700			_aTan, Felix, _eauthor _91635247
999			_c2517383 _d2517383