000			01757nam a22002657a 4500
003			JGU
005			20231012020018.0
008			220926b |||||||| |||| 00| 0 eng d
020			_a9780141035826 _qpbk.
040			_beng _cJGU
041			_aeng
100			_aMcLuhan, Marshall, _9849046 _eauthor
245			_aThe medium is the massage / _cMarshall McLuhan and Quentin Fiore ; co-ordinated by Jerome Agel.
260			_aLondon : _bPenguin, _c2008.
490	1		_aPenguin design series
520			_aIn a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics. Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time."--
650			_aTechnology and civilization
650			_aMass media _vInfluence _935879
700	1		_aFiore, Quentin, _eauthor _91636982
700	1		_aAgel, Jerome, _eco-ordinator _91636983
830			_aPenguin design series _91636984
999			_c2517368 _d2517368