000			02228 a2200265 4500
003			JGU
005			20220622151502.0
008			220610b |||||||| |||| 00| 0 eng d
020			_a9780415677226 _qpbk.
035			_aJGU
040			_beng
041			_aeng
245			_aManaging technology entrepreneurship and innovation / _cTrott, Paul ...[et al.].
260			_aLondon : _bBrunner-Routledge, _c2016.
520			_aManaging Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . The text is separated into three parts providing a roadmap for successful entrepreneurial projects: Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs. Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.
650			_aEntrepreneurship.
650			_aNew business enterprises _9769462 _vManagement.
650			_aTechnological innovations _9120038 _vEconomic aspects.
650			_aHigh technology industries _9848433 _vManagement.
650			_aIntellectual property.
700			_aTrott, Paul _9848434 _eauthor
999			_c2517252 _d2517252