000 02807cam a22003857a 4500
001 17598559
003 JGU
005 20220312060023.0
007 Paperback
008 130122s2012 enka b 001 0 eng d
010 _a 2012472701
015 _aGBA714098
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016 7 _a013677973
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020 _a9780470057445
035 _a(OCoLC)ocn774952613
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050 0 0 _aNA2500
_b.C63 2012
082 0 4 _a724
_223
_bCO-N
100 1 _aCoates, Nigel
_961617
245 1 0 _aNarrative architecture
260 _aChichester
_bWiley
_c2012.
300 _a168 p.
_bcol. ill
_c22 cm
490 0 _aAD primers.
520 _aIn architecture, narrative prioritises human experiences and the need to shape them into stories. It places the emphasis on a building's meaning rather than performance. To architects, the enduring attraction of narrative is that it offers a way of engaging with the way a city feels and works. Rather than reducing architecture to a mere style or an overt emphasis on technology, it foregrounds how buildings are experienced. Since the early 1980s, many architects have used the term 'narrative' to describe their work. Nigel Coates was at the forefront of this movement as one of the founders of NATO (Narrative Architecture Today) at the Architectural Association in London. During the late 1980s and early 1990s, he spearheaded narrative practice in the commercial world with designs for fashion retail, bars and nightclubs in London, Tokyo and Istanbul. Retailers, restaurant owners and event organisers, keen to talk to their customers in new ways, soon followed suit, adopting a narrative approach. In this book, Coates explores the potential for narrative as a way of interpreting buildings from ancient history through to the present. It features architects as diverse as William Kent, Antoni Gaudí, Eero Saarinen, Ettore Sottsass, Superstudio, Rem Koolhaas and FAT. It provides an overview of the work of NATO and Coates, as well as chapters on other contemporary designers. In so doing it signposts narrative's significance as a design approach that can aid architecture to remain relevant in this complex, multidisciplinary and multi-everything age.
650 0 _aArchitecture
_xComposition, proportion, etc.
_951864
650 0 _aArchitectural design
_950402
650 0 _aArchitecture, Modern
_945162
650 0 _aArchitecture
_xAesthetics
_951398
650 0 _aArchitecture
_xThemes, motives
_961618
650 0 _aArchitecture
_xPhilosophy
_947202
906 _a7
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