000 | 01032cam a22003017i 4500 | ||
---|---|---|---|
001 | 20001444 | ||
003 | JGU | ||
005 | 20230804020033.0 | ||
008 | 170918s2018 enka b 001 0 eng d | ||
010 | _a 2017955497 | ||
020 | _a9781473951983 | ||
035 | _a(OCoLC)ocn990641950 | ||
040 |
_aYDX _beng _cYDX _erda _dOCLCO _dOCLCF _dLTSCA _dDLC |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415.1255 _b.B48 2018 |
082 | 0 | 4 |
_a658.827 _223 _bBE-B |
100 | 1 |
_aBeverland, Michael _959069 |
|
245 | 1 | 0 |
_aBrand management _bco-creating meaningful brands |
260 |
_aLondon _bSage _c2018 |
||
300 |
_axvi, 400p. _bcolor illustrations ; _c24 cm |
||
504 | _aIncludes bibliographical references (pages 371-385) and index. | ||
650 | 0 |
_aBranding (Marketing) _959070 |
|
650 | 7 |
_aBranding (Marketing) _2fast _959070 |
|
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK _04 |
||
999 |
_c229828 _d229828 |