000 01032cam a22003017i 4500
001 20001444
003 JGU
005 20230804020033.0
008 170918s2018 enka b 001 0 eng d
010 _a 2017955497
020 _a9781473951983
035 _a(OCoLC)ocn990641950
040 _aYDX
_beng
_cYDX
_erda
_dOCLCO
_dOCLCF
_dLTSCA
_dDLC
042 _alccopycat
050 0 0 _aHF5415.1255
_b.B48 2018
082 0 4 _a658.827
_223
_bBE-B
100 1 _aBeverland, Michael
_959069
245 1 0 _aBrand management
_bco-creating meaningful brands
260 _aLondon
_bSage
_c2018
300 _axvi, 400p.
_bcolor illustrations ;
_c24 cm
504 _aIncludes bibliographical references (pages 371-385) and index.
650 0 _aBranding (Marketing)
_959070
650 7 _aBranding (Marketing)
_2fast
_959070
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_04
999 _c229828
_d229828