000			01760cam a2200337 i 4500
001			19361217
003			JGU
005			20230210020020.0
007			Paper bound
008			161102s2017 maua b 001 0 eng
010			_a 2016035789
020			_a9789353063153
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
082	0	0	_a381.142 _223 _bLA-E
100	1		_aLaudon, Kenneth C _957949
245	1	0	_aE-commerce 2017 _bbusiness, technology, society
250			_a13th
260			_aDelhi _bPearson _c2018
300			_a907 p. _bcolor illustrations _c26 cm
500			_aRevised edition of the authors' E-commerce 2016.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.
650		0	_aElectronic commerce. _957950
650		0	_aInternet marketing. _957951
650		0	_aInformation technology. _957952
700	1		_aTraver, Carol Guercio _957953
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _010
999			_c229656 _d229656