000 03451cam a2200349 i 4500
001 18173166
003 JGU
005 20220805113242.0
008 140602s2015 mau b 001 0 eng
010 _a 2014020330
020 _a9780199467068
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
100 1 _aSalvatore, Dominick
_953741
245 1 0 _aManagerial economics
_bprinciples and worldwide applications
250 _a8th
260 _aNew Delhi
_bOxford University Press
_c2008
504 _aIncludes bibliographical references and index.
505 8 _aMachine generated contents note: -- PART ONE INTRODUCTION -- CHAPTER 1 The Nature and Scope of Managerial Economics -- CHAPTER 2 Demand, Supply, and Equilibrium Analysis -- CHAPTER 3 Optimization Techniques and New Management Tools -- PART TWO DEMAND ANALYSIS -- CHAPTER 4 Demand Theory -- CHAPTER 5 Demand Estimation -- CHAPTER 6 Demand Forecasting -- PART THREE PRODUCTION AND COST ANALYSIS -- CHAPTER 7 Production Theory and Estimation -- CHAPTER 8 Cost Theory and Estimation -- PART FOUR MARKET STRUCTURE AND PRICING PRACTICES -- CHAPTER 9 Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition -- CHAPTER 10 Oligopoly and Firm Architecture -- CHAPTER 11 Game Theory and Strategic Behavior -- CHAPTER 12 Pricing Practices -- PART FIVE REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING -- CHAPTER 13 Regulation and Antitrust: The Role of Government in the Economy -- CHAPTER 14 Risk Analysis -- CHAPTER 15 Long-Run Investment Decisions: Capital Budgeting.
520 _a"Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints. Features * Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter * Incorporates 127 case studies, showing how firms actually reach managerial decisions today * Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus * Includes a robust instructor ancillary package for adopters"--
520 _a"Managerial Economics in a Global Economy, Eighth Edition, synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints"--
650 0 _aManagerial economics.
_953742
650 7 _aBUSINESS & ECONOMICS / Economics / General.
_2bisacsh
_953743
650 7 _aBUSINESS & ECONOMICS / Economics / Microeconomics.
_2bisacsh
_953744
650 7 _aBUSINESS & ECONOMICS / General.
_2bisacsh
_953745
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
999 _c226841
_d226841