000			01789cam a2200325 i 4500
001			18807678
003			JGU
005			20180804020046.0
007			Paper bound
008			151005s2016 caua b 001 0 eng
010			_a 2015028126
020			_a9781483377568
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aP91.3 _b.B385 2016
082	0	0	_a302.230721 _223 _bBE-M
100	1		_aBerger, Arthur Asa _953600
245	1	0	_aMedia and communication research methods _ban introduction to qualitative and quantitative approaches
250			_a4th
260			_aNew Delhi _bSage _c2016
300			_axvii, 417 p. _billustrations _c23 cm
500			_aRevised edition of the author's Media and communication research methods, 2014.
504			_aIncludes bibliographical references (pages 401-408) and indexes.
505	0		_aPreface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
650		0	_aMass media _xResearch _xMethodology. _953601
650		0	_aCommunication _xResearch _xMethodology. _953365
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01
999			_c226449 _d226449