000			01400cam a2200325 i 4500
001			17459883
003			JGU
005			20180831020049.0
008			120911s2014 at a b 001 0 eng
010			_a 2012949261
020			_a9788131526286
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aP91.3 _b.W47 2014
100	1		_aWimmer, Roger D _953976
100	1		_aDominick, Joseph R _953977
245	1	0	_aMass media research _ban introduction
250			_a10th
260			_aAndover _bCengage Learning _c2014
490	0		_aWadsworth series in mass communication and journalism
504			_aIncludes bibliographical references and index.
505	0		_aScience and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
650		0	_aMass media _xResearch. _953978
906			_a7 _bcbc _corigres _d3 _encip _f20 _gy-gencatlg
999			_c226443 _d226443