000			01743cam a2200337 i 4500
001			20103192
003			JGU
005			20221006020018.0
007			Paper bound
008			171027s2018 nyu b 001 0 eng
010			_a 2017043568
020			_a9780749481698
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.R688 2018
082	0	0	_a658.82702854678 _223 _bRO-D
100	1		_aRowles, Daniel _952003
245	1	0	_aDigital branding _ba complete step-by-step guide to strategy, tactics, tools and measu rement
250			_a2nd
260			_aLondon _bKogan Page _c2018
300			_axi, 213 p. _c23 cm
500			_aRevised edition of the author's Digital branding, 2014.
504			_aIncludes bibliographical references and index.
505	0		_aDigit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
650		0	_aInternet marketing. _927082
650		0	_aBranding (Marketing) _952004
776	0	8	_iOnline version: _aRowles, Daniel, author. _tDigital branding _b2nd Edition. _dNew York : Kogan Page Ltd, [2018] _z9780749481681 _w(DLC) 2017052184
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _03
999			_c225472 _d225472