| 000 | 01075cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 17347928 | ||
| 003 | JGU | ||
| 005 | 20241108155806.0 | ||
| 007 | Paper bound | ||
| 008 | 120615s2013 maua b 001 0 eng | ||
| 010 | _a 2012024141 | ||
| 020 | _a9789332542204 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK45 2013 |
| 082 | 0 | 0 |
_a658.827 _223 _bKE-S |
| 100 | 1 |
_aKeller, Kevin Lane _d1956- _948572 |
|
| 100 | 1 |
_aParameswaran, Ambi M G _948573 |
|
| 245 | 1 | 0 |
_aStrategic brand management _bbuilding, measuring, and managing brand equity |
| 250 | _a4th | ||
| 260 |
_aDelhi _bPearson _c2015 |
||
| 300 |
_axxix, 586 p _bcol. ill. _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _948574 |
|
| 700 |
_aJacob, Isaac _98901 |
||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _039 |
||
| 999 |
_c224506 _d224506 |
||