000			01323cam a22002898i 4500
001			19377309
003			JGU
005			20180129113731.0
007			Paper bound
008			161117s2016 nyu b 001 0 eng
010			_a 2016021381
020			_a9781138188983
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5831 _b.S57 2016
082	0	0	_a174.4 _223 _bSN-E
100	1		_aSnyder, Wally S _943339
245	1	0	_aEthics in advertising
260			_aLondon _bRoutledge _c2016
300			_axviii,181p.
504			_aIncludes bibliographical references and index.
505	0		_aPreface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
650		0	_aAdvertising _xMoral and ethical aspects. _943340
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c223522 _d223522