000			02069cam a22003258i 4500
001			19278430
003			JGU
005			20181203020035.0
007			Paper back
008			160919s2017 nyu b 001 0 eng
010			_a 2016011966
020			_a9781138843721
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5415.2 _b.A335 2017
082	0	0	_a658.83 _223 _bAL-
245	0	0	_aAlternative market research methods _bmarket sensing
260			_aLondon _bRoutledge _c2017
300			_a312p.
504			_aIncludes bibliographical references and index.
505	0		_aTheoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom -- Marketing research methods for market sensing -- Market sensing using images and emotional scaling / Charles Hancock and David Longbottom -- Discourse analysis: using talk and text / Lesley Crane -- Consumer ethnography / Ian Churm -- Social media networks : on-line data sources / Annmarie Hanlon -- Using narrative and story telling in research / Alison Lawson -- Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait -- Understanding customer journey through the prism of service design methodology / Polina Baranova -- Presenting your research and research ethics -- Communicating your research / Alison Lawson and Maria Potempski -- Research ethics / Simon Dupernex.
650		0	_aMarketing research _xMethodology. _945504
650		0	_aConsumers _xResearch _xMethodology. _945505
650		0	_aQualitative research _xMethodology. _945506
700	1		_aLongbottom, David _945507
700	1		_aLawson, Alison _945508
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01
999			_c223255 _d223255