000 01068cam a2200301 i 4500
001 19560520
003 JGU
005 20180129114316.0
007 Hard bound
008 170317s2017 enk b 001 0 eng
010 _a 2016056041
020 _a9781138036857
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.C237 2017
082 0 0 _a658.8
_223
_bJO-M
100 1 _aCahill, Jonathan
_943354
245 1 0 _aMaking a difference in marketing
260 _aLondon
_bRoutledge
_c2017
300 _a95p.
_c23 cm
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_943355
650 0 _aCompetition.
_921540
776 0 8 _iOnline version:
_aCahill, Jonathan, 1950- author.
_tMaking a difference in marketing
_dAbingdon, Oxon ; New York, NY : Routledge, 2017
_z9781315178257
_w(DLC) 2017014205
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c223241
_d223241