000 01764cam a2200337 i 4500
001 19166570
005 20240410020032.0
008 160707t20162016caua b 001 0 eng d
010 _a 2015298970
020 _a9781483379326
035 _a(OCoLC)ocn941731886
040 _aCDX
_beng
_cCDX
_erda
_dCUT
_dYDXCP
_dOCLCF
_dDLC
042 _alccopycat
050 0 0 _aP96.M4
_bP68 2016
100 1 _aPotter, W James
_937476
245 1 0 _aMedia literacy
250 _a8th.
260 _aNew Delhi
_bSage
_c2016
500 _a"Updated, revised and reorganized new edition."--Provided by publisher.
504 _aIncludes bibliographical references (pages 505-521) and index.
505 0 _aIntroduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
650 0 _aMedia literacy.
_937477
650 7 _aMedia literacy.
_2fast
_937477
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
999 _c218188
_d218188