000			01430cam a2200313 a 4500
001			16598975
005			20180506020044.0
007			Paper Bound
008			110105s2011 nyua b 001 0 eng
010			_a 2010054315
020			_a978076625564
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.B4557 2011
082	0	0	_a658.8/72 _222
100	1		_aBlakeman, Robyn _d1958- _956527
245	1	0	_aStrategic uses of alternative media _bjust the essentials
260			_aArmonk _bM.E. Sharpe _c2011
300			_aviii,261p., _bill., _c24cm.
504			_aIncludes bibliographical references (241-244) and index.
505	0		_aAlternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories?
650		0	_aMarketing. _956528
650		0	_aAdvertising. _956529
650		0	_aAlternative mass media. _956530
650		0	_aSocial media. _956531
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _02
999			_c21812 _d21812