000			02712cam a22003134a 4500
001			16627211
005			20131008125851.0
007			Paper bound
008			110127s2012 nyua b 001 0 eng
010			_a 2011003612
016	7		_a015846369 _2Uk
020			_a9780765629654
035			_a(OCoLC)ocn699379293
040			_aDLC _cDLC _dYDX _dYDXCP _dBTCTA _dBWX _dUKMGB _dPMC _dCDX _dDLC
042			_apcc
082	0	0	_a658.8342 _222 _bCR-
245	0	0	_aCracking the code _bleveraging consumer psychology to drive profitability
260			_aArmonk _bM E Sharpe _c2012
300			_axi, 331p. _bill. ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aBridging theory and practice : a conceptual model of relevant research / Bernd Schmitt -- Optimal marketing for really new products : using a consumer perspective to improve communications / Steve Hoeffler and Michal Herzenstein -- Consumer tunnel vision and implications for managing the marketing mix / Steven S. Posavac, David M. Sanbonmatsu, Shailendra Pratap Jain -- How to target diverse customers : an advertising typology and prescriptions from social psychology / Anne M. Brumbaugh -- Where to draw the line? Managerial implications of behavioral research on deceptive advertising / Guang-Xin Xie and David M. Boush -- Verbal and visual interaction in print advertisements / Yeqing Bao, Shi Zhang, and James T. Simpson -- Comparative advertising research : a review and research agenda / Meng-Hua Hsieh ... [et al.] -- Brand experience : managerial applications of a new consumer psychology concept / J. Joško Brakus, Bernd Schmitt, and Lia Zarantonello -- Success stories : how marketing managers can leverage the psychology of narratives / Jennifer Edson Escalas -- The consumer-generated product review : its effect on consumers and marketers / Ohyoon Kwon and Yongjun Sung -- Improving the predictive power of consumer research by measuring naturally occurring judgments / Maria L. Cronley ... [et al.] -- Negativity and customer satisfaction : its managerial implications / Keiko I. Powers -- Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing / Israel Martinez ... [et al.] -- Marketing insights from a model of action and empirical findings / Geraldine Fennell.
650		0	_aConsumer behavior. _957554
650		0	_aMarketing _xManagement. _957555
700	1		_aPosavac, Steven S _d1969- _957556
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c21801 _d21801