| 000 | 00983cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 13681225 | ||
| 005 | 20161226122419.0 | ||
| 008 | 040809s2005 enka b 001 0 eng | ||
| 010 | _a 2004051223 | ||
| 020 | _a9788131764411 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.126 _b.T35 2005 |
| 100 | 1 |
_aTapp, Alan _935505 |
|
| 245 | 1 | 0 |
_aPrinciples of direct and database marketing _ca digital orientation |
| 250 | _a4th | ||
| 260 |
_aNew Delhi _bPearson _c2012 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aDirect marketing. _935506 |
|
| 650 | 0 |
_aDatabase marketing. _935507 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 999 |
_c217502 _d217502 |
||