| 000 | 01051cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 17558748 | ||
| 005 | 20231027020021.0 | ||
| 008 | 121211s2014 maua b 001 0 eng | ||
| 010 | _a 2012049569 | ||
| 020 | _a9789332518377 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2014 |
| 100 | 1 |
_aClow, Kenneth E _931304 |
|
| 100 | 1 |
_aBaack, Donald _931305 |
|
| 245 | 1 | 0 | _aIntegrated advertising, promotion, and marketing communications |
| 250 | _a6th | ||
| 260 |
_aNew Delhi _bPearson _c2014 |
||
| 504 | _aIncludes bibliographical references (pages 438-451) and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _927076 |
|
| 650 | 0 |
_aAdvertising. _931306 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 999 |
_c217499 _d217499 |
||