000 00430nam a22001577a 4500
005 20240327020019.0
008 100320t xxu||||| |||| 00| 0 eng d
020 _a9780199577217
082 _222
_a658.8
_bPA-I
100 _aPalmer, Adrian
_93648
245 _aIntroduction to marketing
_btheory and practice
250 _a2nd
260 _aNew York
_bOxford University Press
_c2009
300 _aviii,551p.
942 _2ddc
_cBK
_05
999 _c1997
_d1997