000			03790cam a2200385 i 4500
001			18231615
005			20170831020038.0
008			140718s2014 enk 000 0 eng
010			_a 2014019517
020			_a9780230252028
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.A38 2014
084			_aBUS002000 _aFAM011000 _aPSY004000 _aSOC047000 _aSOC052000 _2bisacsh
245	0	0	_aAdvertising to children _bnew directions, new media
260			_aNew York _bPalgrave MacMillian _c2014
505	8		_aMachine generated contents note: -- 1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford5. Alcohol Advertising and Young People; Barrie Gunter6. Advertising to Children in China; Kara Chan7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades.
520			_a"This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements"--
650		0	_aAdvertising and children. _93414
650		0	_aTelevision advertising and children. _929251
650		0	_aAdvertising _xPsychological aspects. _93414
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion. _2bisacsh _929252
650		7	_aFAMILY & RELATIONSHIPS / Child Development. _2bisacsh _929253
650		7	_aPSYCHOLOGY / Developmental / Child. _2bisacsh _929254
650		7	_aSOCIAL SCIENCE / Children's Studies. _2bisacsh _929255
650		7	_aSOCIAL SCIENCE / Media Studies. _2bisacsh _929256
700	1		_aBlades, Mark _929257
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
999			_c191825 _d191825