| 000 | 01656cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 17241186 | ||
| 005 | 20220923020018.0 | ||
| 008 | 120404s2012 ne b 001 0 eng | ||
| 010 | _a 2012936963 | ||
| 020 | _a9789067049597 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aK3702 _b.L68 2012 |
| 100 | 1 |
_aLouw, Andre M _929307 |
|
| 245 | 1 | 0 |
_aAmbush marketing and the mega-event monopoly _bhow laws are abused to protect commercial rights to major sporting events |
| 260 |
_aBerlin _bSpringer-Verlag _c2012 |
||
| 490 | 0 | _aAsser international sports law series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- Two Million Reasons Not to Wear Reebok -- The Commercial Monopoly in Sports Mega-Events -- Ambush Marketing of Sports Mega-Events -- Harnessing Special Laws to Protect Commercial Rights to Sports Mega-Events -- Mega-Event Rights Protection and Intellectual Property Laws -- Mega-Event Rights Protection and Competition (Antitrust) Laws -- Mega-Event Commercial Rights Protection and Human Rights -- 'Jumping on the Brand Wagon': 'Association Rights' and the Thematic Space of the Sports Mega-Event -- In Defence of the Monopoly? -- A Brief Look at the Arguments in Favour of Sponsorship Exclusivity and Aggressive Rights Protection for Sports Mega-Events -- Conclusions. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 999 |
_c191683 _d191683 |
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