000 00549 a2200181 4500
008 150519b xxu||||| |||| 00| 0 eng d
020 _a9781138008946
245 _aEvolution of integrated marketing communications
_bthe customer-driven marketplace
260 _c2011
_bRoutledge
_aLondon
700 _aSchultz, Don E
_927684
700 _aPatti, Charles H
_927685
700 _aKitchen, Philip J
_927686
999 _c178440
_d178440