000			01625cam a22003018a 4500
001			16886957
005			20131008125741.0
007			Hard bound
008			110722s2012 enk 000 0 eng
020			_a9780749464714
040			_aDLC _cDLC
082	0	0	_a659.157 _222 _bSH-
100	1		_aStahlberg, Markus _943320
100	1		_aMaila, Ville _943321
245	1	0	_aShopper marketing _bhow to increase purchase decisions at the point of sale
250			_a2nd ed.
260			_aNew Delhi _bKogan Page _c2012
300			_axi,275 p. _c22 cm.
520			_a"The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler"--
650		0	_aAdvertising, Point-of-sale. _943322
650		0	_aMarketing. _943323
650		0	_aConsumers _xDecision making. _943324
650		0	_aShopping _xDecision making. _943325
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c16351 _d16351