| 000 | 01190cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 16090988 | ||
| 005 | 20221006020013.0 | ||
| 007 | Hard bound | ||
| 008 | 100212s2010 njua b 001 0 eng | ||
| 010 | _a 2010003828 | ||
| 015 |
_aGBB049471 _2bnb |
||
| 016 | 7 |
_a015529413 _2Uk |
|
| 020 | _a9780470575420 | ||
| 035 | _a(OCoLC)ocn495780819 | ||
| 040 |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.827 _222 _bCH-B |
| 100 | 1 |
_aChasser, Anne H _917226 |
|
| 100 | 1 |
_aWolfe, Jennifer C _917227 |
|
| 245 | 1 | 0 |
_aBrand rewired _bconnecting intellectual property, branding and creativity strategy |
| 260 |
_aNew Jersey _bWiley _c2010 |
||
| 300 |
_axvi,224p. _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aProduct management. _917228 |
|
| 650 | 0 |
_aBranding (Marketing) _917229 |
|
| 650 | 0 |
_aIntellectual property. _917230 |
|
| 650 | 0 |
_aStrategic planning. _917231 |
|
| 906 |
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| 942 |
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