000			04893cam a2200385 i 4500
001			19037385
003			JGU
005			20240415020025.0
007			paper bound
008			160331t20162016nyu 000 0aeng
010			_a 2016010080
020			_a9781471146718
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHD9992.U52 _bK555 2016
082	0	0	_a338.768876092 _223 _bKN-S
100	1		_aKnight, Philip _995332
245	1	0	_aShoe dog _ba memoir by the creator of Nike
260			_aLondon _bSimon and Schuster _c2016
300			_a386 p. _c24 cm
520			_a"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--
520			_a"Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, for the first time ever, in a memoir that's candid, humble, startling, funny, and beautifully crafted, he tells his story at last. He begins with his crossroads moment: twenty-four years old, backpacking around the world, wrestling with life's Great Questions, he decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sport, they created a brand, and a culture, that changed everything"--
600	1	0	_aKnight, Philip H _995333
610	2	0	_aNike (Firm) _995334
650		0	_aBusinesspeople _zUnited States _vBiography. _965938
650		0	_aSporting goods industry _zUnited States _xHistory. _995335
650		7	_aBIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs. _2bisacsh _932918
650		7	_aBIOGRAPHY & AUTOBIOGRAPHY / Business. _2bisacsh _995336
650		7	_aSPORTS & RECREATION / Running & Jogging. _2bisacsh _995337
776	0	8	_iOnline version: _aKnight, Philip H., 1938- author. _tShoe dog _dNew York : Scribner, 2016 _z9781501135934 _w(DLC) 2016015649
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999			_c1282273 _d1282273