| 000 | 01471cam a22003618a 4500 | ||
|---|---|---|---|
| 001 | 16068997 | ||
| 005 | 20131008125642.0 | ||
| 007 | Hard bound | ||
| 008 | 100126s2010 nyu b 001 0 eng | ||
| 010 | _a 2010001331 | ||
| 020 | _a9780415802376 | ||
| 040 |
_aDLC _cDLC |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aPN1992.3.U5 _bG55 2010 |
| 082 | 0 | 0 |
_a791.45750973 _222 _bGI-T |
| 100 | 1 |
_aGillan, Jennifer _99185 |
|
| 245 | 1 | 0 |
_aTelevision and new media _bmust-click TV |
| 246 | 3 | 0 | _aTelevision and new media |
| 260 |
_aLondon _bRoutledge _c2010 |
||
| 263 | _a1006 | ||
| 300 | _a313p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. | |
| 650 | 0 |
_aTelevision programs _zUnited States. _99186 |
|
| 650 | 0 |
_aTelevision programs _zUnited States _xRating. _99187 |
|
| 650 | 0 |
_aTelevision broadcasting _xTechnological innovations _zUnited States. _99188 |
|
| 650 | 0 |
_aConvergence (Telecommunication) _99189 |
|
| 650 | 0 |
_aTelevision viewers _zUnited States. _99190 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c11845 _d11845 |
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