| 000 | 00922cam a22003258a 4500 | ||
|---|---|---|---|
| 001 | 16132903 | ||
| 005 | 20231201020020.0 | ||
| 007 | Hard bound | ||
| 008 | 100312s2010 nju b 001 0 eng | ||
| 010 | _a 2010010869 | ||
| 020 | _a9780470580141 | ||
| 040 |
_aDLC _cDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K4443 2010 |
| 082 | 0 | 0 |
_a658.8 _222 _bKE- |
| 245 | 0 | 0 | _aKellogg on marketing |
| 250 | _a2nd | ||
| 260 |
_aNew Jersey _bJohn Wiley _c2010 |
||
| 263 | _a1008 | ||
| 300 | _axix,426p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aTybout, Alice M _9249974 |
|
| 700 | 1 |
_aCalder, Bobby J _9249975 |
|
| 710 | 2 |
_aJ.L. Kellogg Graduate School of Management. _9249976 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _01 |
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| 999 |
_c11309 _d11309 |
||