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Consumer behaviour and managerial decision making by
Edition: 2nd
Publication details: Delhi Pearson 2002
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.8342 KA-C.
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Handbook of research methods in consumer psychology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2019
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.8342 HA-.
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