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Qualitative research methods in public relations and marketing communications by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2011
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.2072 DA-Q.
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Marketing research by Series: Critical perspectives on business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2008
Online resources:
Availability: Items available for reference: OPJGU Sonepat- Campus: Not For Loan (4)Collection, call number: Reference Books 658.83 MA-, ...
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Alternative market research methods market sensing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2017
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.83 AL-.
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Handbook of qualitative research methods in marketing / edited by Russell W. Belk, Cele Otnes. by Series: Research Handbooks in Information Systems
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Glos : Edward Elgar, 2024
Availability: Not available: OPJGU Sonepat- Campus: Checked out (1).
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