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Consumer behaviour analysis critical perspectives on business and management by Series: Critical perspectives on business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2002
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Availability: Items available for reference: OPJGU Sonepat- Campus: Not For Loan (3)Collection, call number: Reference Books 658.8342 CO-, ...
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Marketing the basics by Series: The basics
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2010
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.8 MO-M.
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Routledge companion to digital consumption by Series: Routledge companions in business, management and accounting
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2013
Availability: Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: Reference Books 658.8342 RO-.
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Consumer behavior by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2007
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.8342 SC-C.
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Handbook of brand management scales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2016
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 ZA-H.
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