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Routledge companion to digital consumption by Series: Routledge companions in business, management and accounting
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2013
Availability: Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: Reference Books 658.8342 RO-.
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Qualitative consumer & marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: London Sage 2013
Other title:
  • Qualitative consumer and marketing research
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.83 BE-Q.
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Consumer culture theory by Series:
Material type: Text Text; Format: electronic
Publication details: United Kingdom Emerald 2013
Availability: Items available for loan: OPJGU Sonepat- Campus (2)Collection, call number: General Books 306.3 CO-, ...
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Consumer culture theory by Series: Research in consumer behaviour ; v. 16
Publication details: United Kingdom Emerald 2014
Availability: Items available for loan: OPJGU Sonepat- Campus (2)Collection, call number: General Books 306.3 CO-, ...
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Routledge companion to identity and consumption by Series: Routledge companions in business, management, and accounting
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2013
Availability: Not available: OPJGU Sonepat- Campus: Checked out (1).
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Handbook of qualitative research methods in marketing / edited by Russell W. Belk, Cele Otnes. by Series: Research Handbooks in Information Systems
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Glos : Edward Elgar, 2024
Availability: Not available: OPJGU Sonepat- Campus: Checked out (1).
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