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			The soul of design : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin. by Devin, Lee, 1938- [author.] Austin, Robert D. (Robert Daniel), 1962- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012] Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan. by Ramaswamy, Venkatram [author.] Ozcan, Kerimcan, 1971- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2014]Copyright date: ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Brand management and marketing of luxury goods / Lucie Scholz. by Scholz, Lucie [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noël Kapferer. by Kapferer, Jean-Noël [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Maeseneire, Patrick De Edition: 3rd edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind & Oriol Iglesias. by Ind, Nicholas [author.] Iglesias, Oriol [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; New York, NY : Bloomsbury Information, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The growth director's secret : why businesses struggle to grow - and what can you do to change it / Andrew Brent. by Brent, Andrew (Marketing consultant) [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London : Bloomsbury, 2017 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas. by Sharma, Venke [author.] Kharas, Hushidar [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New Delhi, India : SAGE Publications India Pvt Ltd ; Thousand Oaks, California, USA : SAGE Publications Inc, 2017Copyright date: ©2017 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Lean product management : successful products from fuzzy business ideas / Mangalam Nandakumar. by Nandakumar, Mangalam [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Birmingham, UK : Packt Publishing, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Die Entschlsselung von einfachheit : ursachen und Merkmale einfacher Produkte / Fabian Pilz. by Pilz, Fabian [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hamburg, Germany : Diplomica Verlag GmbH, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Beyond Product by Soley, Jill Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Morgan James Publishing, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			House of quality in a minute : a guide to quality function deployment / by Christian N. Madu. by Madu, Christian N. (Christian Ndubisi) [author.] Edition: 3rd ed. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Charlotte, NC : Information Age Publishing, 2020 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Case studies on marketing in the Indian context / by Kisholoy Roy. by Roy, Kisholoy [author.] Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New Delhi : Trinity Press, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Overview of product portfolio management / Matthais Paletta. by Paletta, Matthias [author.] Edition: 1. Auflage. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Göttingen : Cuvillier Verlag, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Innovative Business Management Using TRIZ [electronic resource] : TRIZ for Non-Manufacturing Professionals. by Kaushik, Sunil Kumar V Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Milwaukee, WI : Quality Press, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Brand management : text and cases / U.C. Mathur. by Mathur, U. C, 1938- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bengaluru : Trinity Press, an imprint of Laxmi Publications Pvt. Ltd., 2021 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray. by Murray, Brian H, 1968- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : American Management Association, ©2004 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by Mathieson, Rick American Management Association Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : AMACOM, ©2005 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin. by Pruitt, John Adlin, Tamara Series: Morgan Kaufmann series in interactive technologies Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			New product development : from initial idea to product management / Marc A. Annacchino. by Annacchino, Marc A Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)