The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman.

By:

Newman, Bruce I

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781452263649
1452263647
9781452233499
1452233497
0761909591
9780761909590
1322417989
9781322417981

Subject(s): Genre/Form:

Electronic books.

Additional physical formats: Print version:: Mass marketing of politics.DDC classification:

324.7/2/0973 22

LOC classification:

JK2281 .N484 1999eb

Other classification:

89.56

Online resources:

Click here to access online

Contents:

The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.

Action note:

digitized 2010 HathiTrust Digital Library committed to preserve

Review: "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 147-153) and indexes.

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket

Print version record.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL

English.

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