Marketing fashion / Harriet Posner.
Material type: TextSeries: Portfolio (Laurence King Publishing)Publication details: London : Laurence King Pub., 2011.Description: 1 online resource (224 pages) : illustrations (chiefly color)Content type:- text
- computer
- online resource
- 9781780670836
- 1780670834
- 391/.00688 22
- HD9940.A2 P67 2011eb
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Electronic-Books | OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes index.
Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing.
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
Includes bibliographical references and index.
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