How to become a rock star chef : 11 steps to dominate your market in the new digital economy / Chef Mark Garcia, founder of Rock Star Chef Marketing Academy.

By:

Garcia, Mark

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781630471026
163047102X

Other title:

How to become a rock star chef in the digital age [Cover title]
Eleven steps to dominate your market in the new digital economy

Subject(s): Genre/Form:

Additional physical formats: Print version:: How to become a rock star chef.DDC classification:

647.95 23

LOC classification:

TX911.3.M27 .G36 2018

Online resources:

Click here to access online

Contents:

What is a Rock Star chef? -- Mind-set -- Integrity -- Salesmanship: your USP -- Exercise and physiology --Efficiency -- Networking off-line -- Promote, promote, promote (and promote) -- Like-minded individuals -- Always give back -- Choices: make intelligent ones -- Everything in its place.

Summary: "Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing."--Amazon.com

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Print version record.

"Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing."--Amazon.com

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