Generative AI business applications : an executive guide with real-life examples and case studies / David E. Sweenor, Yves Mulkers.

"Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it's increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in organizations? With over 70 real-world case studies and applications across 12 different industries and 11 departments, Generative AI Business Applications: An Executive Guide with Real-Life Examples and Case Studies fills a critical knowledge gap for business leaders and practitioners by providing examples of generative AI in action. Diving into the case studies, this TinyTechGuide discusses AI risks, implementation considerations, generative AI operations, AI ethics, and trustworthy AI. The world is transforming before our very eyes. Don't get left behind-while understanding the powers and perils of generative AI. Full of use cases and real-world applications, this book is designed for business leaders, tech professionals, and IT teams. We provide practical, jargon-free explanations of generative AI's transformative power."--