How brands grow part 2 : including emerging markets, services, durables, B2B and luxury brands / Jenni Romaniuk and Bryon Sharp.

By:

Romaniuk, Jenni [author]

Contributor(s):

Sharp, Bryon [author]

Material type: Text

TextLanguage: English Publication details: Doclands : Oxford University Press, 2022.Edition: rev. edISBN:

9780190330026

Subject(s):

Summary: "How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets"--

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 RO-H (Browse shelf(Opens below))	Available		151055

"How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets"--

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